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Monday, 23 April 2012

Vogue Festival 2012 ... my experience

The 2012 Vogue Festival, in collaboration with Vertu, turned out to be more than I expected ... it was great especially since it was my first international fashion event. 
The ultra violet light in the different corridors (photograph by Laura Muscat)

The festival took place over two days at The Royal Geographical Society in Kensington. The venue was perfect for such an event; it looked like a beautiful old English house, with beautiful flowers, high white ceilings and beautiful people roaming around these rooms.  A hint of edginess lit up the corridors in blue ultra violet light, which contrasted with the historical surroundings. 
Queues to enter the Map Room for the Vogue Cover shoot, you can see everyone sporting their finest looks

Walking in, I could feel the energy and excitement. Fashionistas, journalists, stylists, fashion insiders and Vogue interns were all over the place. Everyone was very well dressed; some dressed in the latest trends like neon, floral and pastel colours, others wearing vintage and then there were those who stood out with their own personal style.

Fashion's biggest names were lined up for different workshops from Dolce & Gabbana to Tom Ford, David Bailey - one of fashion's most celebrated photographers, young successful designers Mary Katranzou and Christopher Kane, the wonderful Diana Von Furstenberg, witty Stella McCartney with actress Kate Hudson and stylist to the stars Rachel Zoe.
Editorial looks by the industry's finest in the hall

The venue was brimming with activity. In the hall, a team of experts from hair to make up were giving editorial looks to all those attending. 
Armani Eyes ... a beautiful girl is getting ready to get her smouldering smoky look

Josh Wood, the influential hair colourist and his team gave expert hair advice, not only, they also gave editorial looks by braiding hair for an ethereal look, soft waves, curls, wash-out dyes and temporary hair extensions. Armani's top make-up artists showed how to get the smouldering smoky eye and beauty industry experts gave advice on how to find the perfect red tone for your lips to suit your skin tone - Red My Lips. 
In the picture a wall in the hall with past Vogue covers

In the Map Room, people were queuing to get their Vogue Cover Shoot. Chanel provided accessories and make-up and everyone was photographed by one of the magazine's contributing photographers. In the Drayson Room, a series of short fashion films from Vogue photo-shoots were being shown, with Emma Watson, Mario Testino, models Arizona Muse and Karlie Kloss and many more. In the same room, Vogue executive editor, Calgary Avansino, presented the key trends for Spring/ Summer 2012. 
Short films in the Drayson Room, pictured Mario Testino

Other activities included an installation by performance artist Rita Says presented by curator Serena Bobowski in the Sunley Room, Cafe Marquee provided food and refreshments and the Vogue shop where all those attending could purchase Vogue's latest issue, books like the one I purchased 'Unseen Vogue', and the Vogue Festival t-shirt. 

Overall, the event was a success especially since it was the first one of its kind and I will definitely attend again.

Reports from Session 2 and 3 will be up shortly in more detail.  

Dolce & Gabbana Workshop Report

Vogue Festival Fashion

All photographs are copyrighted by Laura Muscat